Rab / Infinity Jacket
Project Brief
In November 2010 Rab were launching a revolutionary new jacket called the Infinity. Rab asked us to create a short promo for the jacket to help with its launch over the winter. It was to be used as a web advert on various outdoor equipment websites, review sites and for social media use on their Facebook page. The product was to be shot in the studio and the various important features highlighted.
What we did
We thought about it for quite a while! Came up with some ideas to shoot the product on the studio on green-screen, the key was that the jacket was rotating, which took some time to perfect. We chromakeyed the green so we could use the product on the mountain background and added in some stills of the product, motion graphics, some natty sound effects and finely home-crafted music. The final cut was 50 secs and achieved over 4000 views within the first few weeks of the launch.
Working with Snowline was a joy from start to finish. They understood our market, our needs and our budget. They were at all times highly professional, flexible and patient. They offered us creative, practical and logistical support when we needed it and listened when we didn’t. I wouldn’t hesitate to recommend them.
Nikki Skinner
Podsacs Marketing Manager - Podsacs