Podsacs / Podsacs Lux
Project Brief
We were commissioned by rucksack manufacturer Podsacs, to create a short video to help launch a new range of rucksacks - Lux, in spring 2011. The brief was pretty loose, which is always an exciting way to work, this enables us to be creative, experiment with new ideas and learn some new things in the process. It had to be engaging, short and show the new products and the features of the rucksacks off well…
What we did
After we had come up with the idea for the piece, we shot the products on green screen in the studio, this enables us to use any background we like and use some interesting effects in post-production. We then created the motion graphics of the numbers that highlight the features on the products, the products on the floating carousel at the end and edited it all together with some music.
Working with Snowline was a joy from start to finish. They understood our market, our needs and our budget. They were at all times highly professional, flexible and patient. They offered us creative, practical and logistical support when we needed it and listened when we didn’t. I wouldn’t hesitate to recommend them.
Nikki Skinner
Podsacs Marketing Manager - Podsacs